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Advertising and Promotion Management Advertising and Promotion Management by John R. Rossiter,Larry Percy

Advertising and Promotion Management

by John R. Rossiter,Larry Percy


ISBN 13: 9780071002783

Format: Hardcover (646 pages)
Publisher: McGraw-Hill Inc.,US
Published: Nov 1987

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Marketing Communications: Objectives, Strategy, Tactics Marketing Communications: Objectives, Strategy, Tactics by John R Rossiter,Larry Percy,Lars Bergkvist

Marketing Communications: Objectives, Strategy, Tactics

by John R Rossiter,Larry Percy,Lars Bergkvist


ISBN 13: 9781526438652

Format: Paperback (584 pages)
Publisher: SAGE Publications Ltd
Published: 04 Sep 2018

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Strategic Integrated Marketing Communications Strategic Integrated Marketing Communications by Larry Percy

Strategic Integrated Marketing Communications

by Larry Percy


ISBN 13: 9781138058323

Format: Illustrated (320 pages)
Publisher: Routledge
Published: 24 Apr 2018

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Strategic Brand Management Strategic Brand Management by Richard Rosenbaum-Elliott,Larry Percy,Professor Simon Pervan

Strategic Brand Management

by Richard Rosenbaum-Elliott,Larry Percy,Professor Simon Pervan


ISBN 13: 9780198797807

Format: Illustrated (368 pages)
Publisher: OUP Oxford
Published: 03 Aug 2018

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Marketing Communications: Objectives, Strategy, Tactics Marketing Communications: Objectives, Strategy, Tactics by John R Rossiter,Larry Percy,Lars Bergkvist

Marketing Communications: Objectives, Strategy, Tactics

by John R Rossiter,Larry Percy,Lars Bergkvist


ISBN 13: 9781526438645

Format: Hardcover (584 pages)
Publisher: SAGE Publications Ltd
Published: 04 Sep 2018

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Strategic Advertising Management Strategic Advertising Management by Larry Percy,Richard Rosenbaum-Elliott

Strategic Advertising Management

by Larry Percy,Richard Rosenbaum-Elliott


ISBN 13: 9780198835615

Format: Paperback (504 pages)
Publisher: OUP Oxford
Published: 16 Feb 2021

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